Sunday, October 16, 2011

"Everyone Has Klout!"



These days social standing is a big deal. It matters a lot what kind of car you drive, where you live, where your kids go to school. Something that drives a lot of the people in our society today is the 'Keeping up with the Jones' mentality. The competition that propels us to work harder than the guy next door in order to be recognized in some regard. Today a company named 'Klout' has recognized that drive and brought forth a product that is used to measure each person's 'worth' on social media. The entire score is out of 100, so if a person is veiwed as a valuable producer of great content that is connected within social media then their score will tend to be pretty high. These people are generally celebrities or experts in a specific field such as SEO.




For most of us our Klout score is never gonna reach above 55 or 60. The highest i have ever gotten was 49. To increase your score it simply takes the right kind of influence. Things such as retweets, mentions, increase in followers, active production of quality content (NOT SPAM!), are all things that can dramatically help your score rise. Things like excessive tweets about useless information, or asking for retweets from famous people, or just letting everyone know things about your life that no one should ever know, "Just trimmed my toe nails, man those things were getting long," should never find their way on to your feed. It doesn't increase your followership which sure doesn't help your Klout score!



So what is the aim of Klout? In my opinion it is a very useful check of your own presence on social media. It provides the answers to the questions like does anyone actually read what i'm writing or am i just tweeting into oblivion? Advances like these are what help create better metrics that enable companies to track the success of individual ad campaigns. Klout is a stepping stone to creating an easier measure of progress for companies and individuals and should be used in that manner. The real question is will it stand the test of time... what do you think?
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3 comments:

  1. mrcarter47October 31, 2011 at 2:53 PM

    Interesting post Nick, I had never heard of Klout before I read this. Klout seems to address the need all humans have to be liked and accepted. The ability to "retweet" on Twitter and "Like" on Facebook verifies this notion. We like to know that people value our opinions and care about what we have to say.

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  2. Jackie StewartNovember 1, 2011 at 7:52 PM

    I had also never heard of Klout before reading this post. Most people do take their social media presence very seriously and this website does act as a good indicator of one's social presence on the internet. Do you know if Klout has any separate section for a businesses social media presence or is the site just for individual users?

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  3. UnknownDecember 15, 2011 at 9:20 AM

    I actually just came across Klout the other day and have started checking it out. From a market research perspective, wow does this have potential for singling out opinion leaders!

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