Only a few years ago the no one had any idea what SEO was, it was an ambiguous term that had not been brought into the spotlight. Still today for a vast majority this term means little more than 'something to do with Facebook marketing or corporate twitter campaigns,' but for an ever increasing number of people SEO is a way of life.
For my part, I encountered SEO over the summer during my internship with a company named Captico, which specializes in bring simple solutions in marketing optimization to local and international businesses. While i was there we used a platform called SEOmoz in order to check the efficiency of the tasks we were preforming for these companies, along with keeping up to date on all the techniques and run arounds used to bring companies page rankings high on google. A few years ago companies such as this were not a thought in anyone's mind and now they are springing up everywhere. Not only are there new SEO 'Specialists' companies popping up everywhere but the profit margin on creating a successful version of one of these companies is huge! The IT sector of the business world is booming because of this entire new field that has been born from internet marketing. There are going to be new specific job fields created entirely within this new sector as marketing moves closer to complete digitalization. SEO is currently the thing of the future but how long will it be before people will remember SEO as a thing of the past?
The advances within internet marketing are moving faster today than ever before, Universities are just now catching up to the idea of 'Social Media Marketing' but how long will it be until there are degrees in SEO. So what does this mean to you? well if you are reading this blog you're probably my mom or dad so in that case not very much, but if you are a college student like me than you need to recognize the way the world is moving. Having just a basic marketing degree and trying to find a job in the real world is similar the the needle in a hair stack metaphor. Expand your mind to these new concepts, learn SEO and never stop relearning it because what it is today will be a thing of the past tomorrow.
Having a basic understanding of social media is must for any aspiring business. Furthermore, companies are looking to hire those who have social media skill. Like you said, technology is always changing. The importance of businesses and universities for that matter to be up to date on current trends like social media can not be over emphasized. I agree, a basic marketing degree gets you nowhere these days
ReplyDeleteI am getting to work with SEO optimization through the Hubspot company that I am beginning to work with. Their keyword grader is very useful for capturing the phrases that are not as over populated on Google's search engine and will help you to grab new traffic. There are many simple trick to helping you climb on Google's front page. For more on Hubspot read my blog on the new company here: http://theendofcoldcalls.blogspot.com/2011/09/hubspot.html
ReplyDeleteYou're absolutely right about SEO--I try to touch on it even though it isn't actually social media, and imagine the Marketing on the WWW course some of you may take will go into much more detail...but I can imagine needing an entire class in the future focusing on SEO alone. The speed at which this entire industry is moving is absolutely astounding to all of us trying to keep up!
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